OUR STORY

Aiming to ignite a Kolor revolution, bringing bold, vibrant finishes back to the forefront of automotive and custom design.

From Tampico Red to Tinted Candy

EVOLVING KOLOR EXCELLENCE SINCE 1946

After being in the automotive paint business since 1946, we've seen a vast spectrum of Kolor. It all began with Tampico Red on the 1949 Mercury, and we've since evolved from offering just a few solid shades to offering 2-, 3-, and even 4-stage Kolors with tinted candy mid-coats.

FROM MUSCLE TO MINIMAL

THE RISE AND FALL OF HOT ROD CULTURE IN THE GOLDEN AGE

The late '60s and '70s brought the golden age of hot rods and factory muscle cars. Young enthusiasts were putting their personal stamp on their rides—installing high-rise manifolds, Holley 850 double-pumper carburetors, and Hurst 4-speed shifters. But then, the 1974 oil embargo and tightening EPA regulations brought an end to muscle cars as we knew them, casting a shadow on the vibrant car culture.

REGAINING HORSEPOWER:

THE HOTROD REVIVAL

Years later, Chevrolet reintroduced the Camaro, and Dodge followed suit with the Challenger, both packed with hundreds of horsepower. Muscle car aficionados from yesteryear returned, this time adding fuel injection and ramping up their rides to 800+ horsepower using advanced computer technology and 6- to 10-speed transmissions. Meanwhile, car colors became increasingly muted for many, but now we’re starting to see a resurgence of vibrant shades. Candy-tinted clear mid-coats are making a comeback from auto manufacturers—exciting times for color enthusiasts like us.

UNLEASHING THE ENDLESS POSSIBILITIES:

LEADING THE KOLOR REVOLUTION

With the launch of this new website, we find ourselves perfectly positioned to lead the color revolution. Powered by House of Kolor’s Shimrin2 system, the possibilities for Kolor are truly endless. Whether you're working on a quarter-million-dollar resto-mod, a lowrider, or even a custom guitar, we’ve got you covered. Give us a call for all your Kolor needs—we’re here for every project, big or small.

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